Yes, it is that time again.
Nobody likes it, of course.
The listeners understandably hate it, the endless interruptions having driven them to the sanctuary of their iPods or—still worse—another frequency on the dial.
The marketing people (and props to them for all they do) don’t enjoy caffeine-fueled marathons of feeding parking meters and volunteers, crunching numbers, and fielding complaints of pledge premiums gone missing.
The on-air talent are not having a grand ol’ time pleading, begging, cajoling for money until hoarse.
And despite the camaraderie and self-satisfaction that comes with pitching in, our indispensable volunteers (God bless ‘em) must inevitably contend with garbled cell phone transmissions or fast talkers (or worse: both). I know first-hand how stressful that can be.
We don’t like asking for money. It is a most unpleasant business and in a perfect world we wouldn’t have to do it, but until someone invents a better way (we all fantasize that somewhere behind closed doors a public radio genius is brewing up a batch of magical elixir) our hands are tied.
In a nutshell the equation is pretty simple: If you listen, then please give.
Thank you for your support.
And now if I might inject some levity into the conversation: For a hearty laugh, click on the photograph above. I liked it so much I added it as a favorite to WBUR’s Flickr account. She must have felt quite loved!
Your musings on public broadcasting pledge process are welcome in the comments section. Thoughts, ideas, suggestions, and funny—or infuriating—anecdotes are all welcome.