A hypothetical national radio personality once expressed extreme hypothetical dismay at this:
Allusions were made to those symbols representing the earthy colloquialisms Sunday comic strip denizens were known to have uttered from time to time. Come to think of it, the hypothetical personality may have employed some of those very same colloquialisms when registering the complaint. 😉
Humbled—hypothetically humbled?—and with tools tucked under arms and dangling from utility belts, and with noses firmly ensconced in web design books, we are heading back to the drawing board to craft a kinder, gentler logo.
It wasn’t always this way. Fire up the WayBack machine and you will see the first logo: A classic evocation of radio days of yore. It and a subsequent variation did proud service for a year or two until “consultants” got their hands on it and coughed out the current abstraction.
What do you think? Do you favor an overhaul or are you partial to the current version? What should the image convey about the program (and vice versa)? Or is the concept of logo branding overrated in this Web 2.0 world?
I don’t have any clear answers. If I did I wouldn’t be asking you. And I am especially keen to hear from fans of the show.
I do hope to get some conceptual sketches up on the site as the logo redesign gets underway. “Hope” is the operative word here, as I am finding it very difficult to pry anything out of the designer’s tightly clenched hands. Back in the cage, you!