2006-04 Star Trek Experience Handheld Universal Translator, originally uploaded by cromely.
This bit of head-scratching doggerel cropped up in my inbox the other day:
This is the first survey request we’re sending out, and it’s a good one.
In an effort to expand the reach of our public service, we have secured creative services and media space in print and television at no cash expense for a marketing campaign. The objective is to create awareness with those in the community who seek independent and in-depth journalism, but who may not be familiar with WBUR.
I printed it out, conceding only after hours of considering it right-side up, upside-down ,and sideways (I like a good challenge). Lacking other alternatives, I fed it into the universal translator conveniently tucked underneath the printer near my desk.
Cogs whirled loudly and the translator began to sputter and shake within a matter of seconds. The unit quickly became hot to the touch and wisps of smoke twined between cubicles. Co-workers looked askance.
Red-faced, I decided now was as good a time as any for a prolonged lunch break.
Upon my return I found that a thoughtful, quick–to-forgive denizen of the newsroom had deposited the printed results on my desk:
WBUR needs your help in coming up with advertisement copy directed at people who don’t listen to the station. Click here to tell us what you think.
For those disinclined toward surveys, use this space to sound off on some of the choices presented below—or, better yet, come up with your own catch phrase. If the station adopts it, I will try to score you some of that much-prized schwag.
Here are the choices listed in the survey:
“I Think, Therefore, I Listen”
“Radio Worth Listening To”
“The World, Your World, on Radio and the Web”
“The World, Your World, on Radio”
“Boston’s NPR News Station”
“Boston’s NPR News Source”
“Radio That Brings You a World of News”
“Depth, Perspective, and Context on Your Radio and the Web ”
And again, here is the link to the survey.