So now it’s July. Independence Day is just around the corner, Boston is steaming up, and ice cream trucks are back to their predatory creep along quiet city streets. As part of the July switchover ritual I have to flip my wristwatch’s date from “30” to “1”, as it has no way of knowing that “Thirty days hath September, April, June…..”
After doing this I got to thinking about something a friend told me, about how the sales of wristwatches have plummeted in recent years due to the ubiquity of cell phones. It’s safe to say this isn’t a temporary fashion fluke—unlike neckties, which have lately suffered a drop in popularity, or so I’m told—but an inexorable outmoding of old technology.
What we have now is a “new” tech swallowing up whole swaths of old—dissolving not only date- and timekeeping devices but rolodexes, cameras, calculators, personal CD players, answering machines, and (oh yeah) wall-mounted telephones into a pocket-size good time. I think that’s pretty much the definition of a paradigm shift.
So what I’m really dying to ask is this: Are you okay with this? Are you still using pocket calculators and timepieces? Or has the switch to digital been pretty painless? The reason I ask is because this shift is just getting started, and there are a lot of industries (radio included…hey! There’s our tie-in!) that are banking on your using your mobile to pretty much run the world. Broadcasters are hoping you’ll use your mobile to snag podcasts and gear—such as the eco-friendly “Nina Totin’ Bag“—and send feedback all at once, no radio antenna necessary.
Is it all coming a little fast? How much time will you need to get comfy with this? I have more questions for you, but right now my watch needs winding and my slide rule is glitching. Back to business.