A tip of the hat to that other public broadcasting giant (you know the one that also does TV) for embracing blogs in a big way. More specifically, for one show in particular that has embraced blogs in a big way, and here I refer to the estimable “The World.”
Producers/reporters offer background and context to stories that make it on-air, leavened with insights into the story-creation process. Rumor has it some of them “Tweet” as well.
Very impressive guys.
Blogging here at 90.9 has come in fits and starts—often times more the former the latter. I won’t kid you, acceptance has come at a slow—at times almost glacial—pace. But despite pockets of determined resistance, we are light years from where we were back in 2003 when our Iraq War “Weblog” (to use the common taxonomy of that period) was our first attempt at tackling the medium.
The “Weblog” was an aggregation of news and analysis (gathered and summarized by yours truly and the late, great Will Thomson) chronicling the build-up to the war. We were perhaps naive in thinking it would generate appreciable traffic (it in fact didn’t), but what it lacked in visitors it more than made up for as a first-hand lesson on the resource demands and potential of a new medium then on the cusp of gaining critical momentum. The lessons learned have informed our subsequent efforts. And while our latter attempts have not been traffic-generating goliaths, they have been far more successful in courting readers on a consistent basis.
Case in point: “CommonHealth,” a “community blog” on the healthcare insurance debate in the Bay State, and which under Martha Bebinger’s stewardship at times gets more page views then many of our news stories. I know of no other news organization that does anything remotely comparable on this issue (and please tell me if I am wrong). Kudos Martha!
Yes, we have come a long way, baby, since ’03. Blogging has been considerably demystified here at the station. It no longer functions as an epithet.
So naturally I am thrilled at yet another reporter venturing into the world of blogging. Welcome Meghna Chakrabarti! For those not in the know, Meghna is currently a producer for Radio Boston. Prior WBUR stints include On Point producer and cracker-jack environmental reporter. Her blog features insightful addendums to her considerable on-air work, musings on public radio and new media, and is a zesty expression of her singular, zany wit.
Now go read “Shooting an Elephant” and comment away. Make sure to tell her what you like and what you don’t. And fully expect her to reciprocate with comments on your own sites.