No sooner had I finished with yesterday’s post than I noticed On Point’s spanking new website had surreptitiously slipped out of drydock. Sigh. And to think we are in the communications biz….
This launch was months in the making (it was back in May when I first teased you with a peek). Thank you for your patience. We may not be the fastest moving ship, but you’ll have to admit our handiwork is pretty slick. Well worth the wait, no?
The colors are for the most part softer then the old design, though we’ve also tarted up a few elements, including a sleeker show logo. The site also sports a nifty aerial shot of Ashbrook. And please notice the “HEAR US ON THE RADIO” graphic. Please. That little .gif is responsible for a disproportionate share of gray hairs. And as in our other makeovers, WordPress is the bones beneath the veneer.
I won’t spill the gory details, but suffice it to say buckets of elbow grease were expended in the making of On Point 2.0. Passions ran high and the coffee supply low. What a nasty, brutish (but definitely not short) business web development can be when the creatively gifted hold sway.
Take a bow, gang. Now stay the heck away from me for at least a week or two.
The really hard work now begins….
Brace yourself, On Point. To make this site more then a shiny promotional bauble requires a considerable investment of your time and willingness to think outside the studio glass.
Notwithstanding the occasional tinfoil hat–wearing charlatan or axe-grinding misanthrope, I think you’ll find that noisome crowd trickling through the gates grants you evolutionary relevance in ways we are only starting to apprehend.
So give them all a hearty welcome! Leverage their collective knowledge. They can … they should be your collaborators. They deserve to be taken seriously. Read their comments. Respond. Heck, take it a step further and visit their blogs and leave a comment. This is not a one-way street. Treat it as such and you might as well go ahead and shutter the site and focus solely on radio until the tower comes crashing down.
I have no doubt your efforts will be rewarded. I certainly have found this to be the case in my modest little attempt at authentic engagement here at The ConverStation and elsewhere.
So dip your toe in or dive right in. I think you’ll find the water quite invigorating.