First, due to your generosity, the pledge drive netted a one followed by six zeros—a historic total for 90.9. I find that amount all the more humbling given the economy’s southward direction. Thank you!
And then there is Twitter. The response to the Fall “Tweet Drive” was encouraging, leaving me a shade more optimistic that the Tweets will continue into the near future. Yes, the drive was my nakedly transparent attempt to gin up the number of followers, but like most media organizations, numbers here can be persuasive, and I am going to have to get better at justifying the workday hours sacrificed to the social media beast. I anticipate this “Tweet Drive” won’t be our last.
Special thanks to Adam Zand and Wahyd Vannoni, who not only staffed the phone tables during the pledge drive’s manic closing hours (the checks are in the mail, boys), but also took David Boeri under wing, helping direct our resident gumshoe’s Tweets during the Radio Boston broadcast. The topic was the financial meltdown’s impact on the Hub. This Boeri bon mot was especially priceless:
I checked in with my financial planner yesterday. Told me I’d lost 18.7 % of my portfolio. But I should feel good. Most people lost 24%!
Oh that’s great, I said. I feel like my pants have dropped below my butt. “Hey, you still have your socks on” he replied. A real comedian.
And did I mention that show host Jane Clayson even mentioned Twitter on-air? That might seem like small potatoes to you, but in these-here warrens that represents progress to the 10th power.
Adam and Wahyd come from the ranks of participants in past WBUR social media events that are coalescing into an informal brain trust of sorts, informing our social media experimentation. Sound like fun? Then please join us for the next event planned for this month. Details coming shortly.