The GM is right that we in the social media community are, today, relatively small in number and don’t really fall in the Joe Six Pack demographic. I suspect we would probably describe ourselves as early adopters, rather than Joe Six Packs. That should be an advantage: Early adopters help to discern the future, what will be and – equally as important – what won’t be. Having spent my career in technology, I would jump at the opportunity to have a willing community of early adopters advise and inform my company’s strategy and provide feedback on performance.
Thank you, Gary, for the very thoughtful post on how we here at 90.9. could leverage social media to build audience loyalty and enhance future relevance.
But first, a word about Gary: He is a compulsive public radio listener who has taken such a keen interest in our social media tinkering that he drove all the way down from the Granite State to attend our first “Tweet-Up.” And did I mention he scripted and recorded his own public radio pledge promo?
Now that’s dedication.
One caveat: The GM referred to above was someone who, ironically, works in social media, and not anyone connected with public broadcasting. Capisce? One of the problems with Twitter micro-bursts is that they often leave too many holes to fill. I can’t really blame Gary for filling a couple of mile-wide ones in my rather cryptic Tweet.
Here’s the original Tweet:
Had a conversation earlier this morning w/CEO who is Twitter skeptic. Cites relatively small numbers & lack of “Joe Six Packs.” 10:54 AM Oct 15th
The unnamed CEO’s central point was this: Old-fashioned over-the-airwaves (or yes, even print) draw numbers the envy of many a start-up. Those who follow me @kengeorge and this space here know I like to mix it up from time to time lest I be confused with one of them two-fisted drinkers of the social media Kool-Aid. As enthusiastic as I am, I’m not crazy. I found our mystery man’s “skepticism” a healthy corrective to the incandescent hype some circles perpetually discharge.
Still, this mistake begat a pretty interesting post that can serve as a rough road map of where we should be heading … slowly, deliberately, and with all due diligence.
And folks, please read his post.