We social media neophytes can no longer afford to leave Facebook stewing on 90.9’s back burner, seeing as it has exponentially mushroomed over the last couple of years like forest fungi after a summer tempest. (Is it possible someone out there is not on Facebook? Okay, there’s dear old Mom … that’s one. Who else?) We now must front the daunting challenge of how to use it effectively and make it relevant to you, our listeners.
Well how ’bout it?
At times I find myself paralyzed with uncertainty. For me Facebook is a tabula rasa to be slathered with … what exactly? Yes, I value its utility in posting station events. And I have tarted it up with pretty pictures. I have even tried to elicit conversations in the discussion boards that all, sadly, fell flatter than Kansas.
What am I doing wrong?
I would appreciate any reference links that might point the way out of the tangled thickets of confusion and indecisiveness we are presently mired in.