The social media folks have spoken: Us pub media folks need to get serious about micro-pledging. We need to make it seamless and convenient and free of fear that an act of generosity will reap paper avalanching through the mail slot.
micro-payments could be huge. i’d talk to paypall (or whoever else does these), and see if they could facilitate micro-payment fund raising – in form of a website widget.
many people don’t like donations because they have to disclose to much personal information, and then they end up on mailing/calling lists and get harassed by everyone. anonymous micro-donations would take care of that problem.
That’s a comment left at Mediacodex. The man behind the site, Wahyd Vannoni is one of our social media regulars. And being the stellar business consultant that he is, he is ruthlessly efficient at cleaving the meat from the gristle. His bullet points of what was discussed at WBUR’s final social media meet-up for 2008:
* Allow phone/PDA contributions and
* Encourage several low contributions ($1 to $5) in addition to the current four official fund-raisers
* Make the act of contributing seamless
* Any contribution, however low, should result in membership (currently the minimum is set at $60/year)
* Recognize contributors who referred other donors
* Distribute electronic badges (“I pledged”) in the form of a .gif that people/bloggers/twitterers can display on their social media platforms
* Create an electronic equivalent of a membership donor card
* Open archives on a pay-per-download basis (though this might be tough to negotiate with NPR, CPB, etc.…)
Amen to much of the above.
Around the other side of next year, we are going to endeavor to crack some of this nut. And we may turn to some of your advice.
And gentle reminder, dear reader: The year-end fund drive is in full swing. Please consider a contribution.