The high of last month’s sublime social media event (read about it here and here and here and here) has not yet abated, and I am most eagerly anticipating 90.9’s next big community event. Despite this, now is the time to take full measure of “90.9 at Web 2.0,” especially considering the fact that I’ve just been commissioned to put a “social media strategy” to virtual paper.
Despite my initial misgivings, I’ve come to see this as a good idea, especially if we avoid getting tangled in inextricable thickets of ROI questions. Yes, a matrix helps us tell what is resonating with you and, conversely, what has resoundly flopped. But to quantify this simply in terms of “X” number of “Tweets” generating “X” amount of revenue irredeemably cheapens this conversation with “you, our listeners.”
Ideally, something written down will focus our events and provide greater coherence and consistency to 90.9’s social media experimentation, a better return on the investment of our time—but, more importantly, yours.
Here is where you come in, social media geek and public radio listener and wonderful hybrid of both. How are we doing? What should we be doing? Where should we direct our time? How can we better address your needs now and on into the foreseeable future?
I’ll admit mushrooming demands have me overtaxed these days. Hence my recent spate of sporadic blogging—and, more egregiously, time spent on your blogs and virtual spaces. I’m sorry. Please help me regain focus. Your feedback is most urgently solicited. Fire away!
Hope to see you this week or next month.