Young, fearless, and possessing the savvy and know-how to leverage the “interwebs” to build brand and grow audience, meet Jesse Thorn, the man behind the one-man podcast/radio show/”interactive media experience” that is The Sound of Young America.
Thorn’s program, a “Public Radio Show About Things That Are Awesome,” features “in-depth discussions with personalities from the world of entertainment and the arts.” Think Generation Y’s answer to Terry Gross.
Also read John Proffit’s excellent post about Thorn. I was especially drawn to this graf:
There will remain a place for mass-produced and mass-appeal general news production. But for everything else, and especially for any local station that wants to survive, your future is in building a community around awesome content and services, à la Jesse Thorn.
And no, WBUR doesn’t air the program. Visit his site for listening information.
Are there any Jesse Thorns out there in the Hub that WBUR should take notice of?