Well, there hasn’t exactly been a flood of Twitter icon submissions. I’d settle for a trickle at this point. Actually, I’d settle for one. Anybody?
While I wait, let’s talk “verticals,” specifically as it relates to NPR’s “Argo Project” (or is it “Project Argo”?), which the public broadcasting industry’s trade journal, Current, explains thusly:
The Argo Project, as the network [ NPR ] calls it, will help the stations expand coverage by creating “content verticals,” a new-media term for an ongoing online offering devoted to a particular subject.
The Current article mentions two specific WBUR “verticals”: (1) CommonHealth, which, under the supervision of the estimable Martha Bebinger, a newly minted Neiman Fellow, has grown into a must-visit site for folks with a strong interest in the issue of health care coverage in the Bay State, and (2) the Public Radio Kitchen, a dynamic community of 90.9 listeners with a passion for all things edible, which has shown some very impressive growth since its launch late last December.
The plan—at least as I understand it based on my reading of the Current piece and on conversations I’ve had around the station—is that NPR will provide an infusion of money and support to affiliate stations to grow these websites. Those funds could be used to commission writers and others to generate content for the sites.
Naturally, I am hoping that 90.9 makes the cut.